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15 Additional resources

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Certificate of Completion

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Time to Complete

2 hours 0 minute

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10 Lessons

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Updated:

junio 25, 2025

Digital Marketing 101 for Entrepreneurs and Freelancers

This beginner-friendly course empowers entrepreneurs and freelancers with essential digital marketing skills to promote their businesses effectively online. Learn the fundamentals of online marketing channels, social media strategies, SEO basics, content marketing, and analytics to grow your brand and reach your ideal customers.

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Foundations and channels of digital marketing

Social media strategies tailored to your business

SEO basics to boost online visibility

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Topic 1: Introduction to Digital Marketing

2 Lessons1 Quiz

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Lesson 1: What is Digital Marketing?

Lesson 2: Digital Marketing Funnel

Topic 1

Topic 2: Social Media Marketing Essentials

2 Lessons1 Quiz

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Lesson 1: Choosing the Right Social Platforms

Lesson 2: Crafting Engaging Social Content

Topic 2

Topic 3: Basics of Search Engine Optimization (SEO)

2 Lessons1 Quiz

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Lesson 1: How Search Engines Work

Lesson 2: On-Page SEO Techniques

Topic 3

Topic 4: Content Marketing Strategies

2 Lessons1 Quiz

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Lesson 1: Creating Valuable Content

Lesson 2: Content Distribution and Promotion

Topic 4

Topic 5: Measuring and Analyzing Marketing Performance

2 Lessons1 Quiz

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Lesson 1: Introduction to Analytics Tools

Lesson 2: Key Metrics to Track

Topic 5

Meet Your Instructor

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